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Emily Cohen
Emily Cohen

Stop Pinking with Me!

Submitted by Emily Cohen on Thu, 09/06/2012 - 03:53. | comments

I’m putting it out there right away. I don’t like pink jerseys, hats and other official team gear targeted toward female fans. I’m not talking about promotional items related to the Breast Cancer Awareness efforts of professional teams. I’m talking about the cutesy, pink, bedazzled jerseys that marketers somewhere think women sports fans want to wear.

I don’t like pink jerseys, hats and other official team gear targeted toward female fans. I know I'm not in the minority. So why has the 'pink it and shrink it' strategy that the professional sports marketers are using moved down to the youth sports arena and athlete's moms?
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